At Alphasync® Gaming PC, PC, Gaming Desktop PC, PC Case, we respect the privacy of our users and customers. This Privacy Policy explains how we collect, use, and protect personal information when you visit our website thealphasync.co.uk or purchase our products and services.
Information We Collect
We only collect information that helps us continually improve your experience with Alphasync. The types of information we gather include:
Contact/Account Information
When you create an account or make a purchase, we collect information like your name, email address, phone number, and billing/shipping addresses. This allows us to create and manage your account, process orders, and keep you informed about orders and offerings.
Product Preferences
We keep track of your product interests, configurations, and customization options. This helps us make tailored recommendations and notify you of relevant new releases.
Payment Information
To process purchases, we collect certain payment information like your credit/debit card number, security code, and expiration date. We use third-party processers like PayPal who handle secure encryption and storage of payment details in compliance with PCI standards.
Website Usage Data
We use common tracking tools like browser cookies to collect aggregate website usage data. This includes information like pages visited, time spent, device data, and referring URLs. This data allows us to understand user behavior and improve the performance and design of our website.
Communications
When you contact us directly via email, phone, chat, social media or other channels, we keep a record of our communications. This helps resolve any questions or issues you may have.
Surveys and Feedback
We regularly collect feedback via surveys and reviews. When participating, you may provide information about your experience with our products or services. As always, this is entirely voluntary.
How We Use Information
The information discussed above is utilized in the following ways:
- Process orders and provide products or services you request
- Create and manage user accounts
- Improve and optimize our website’s performance
- Personalize your experience by understanding your preferences
- Notify you about new products, special offers, and other updates
- Respond to customer service inquiries and issues
- Conduct analytics to improve our products, services, and website
- Detect security incidents and protect against malicious activity
- Comply with legal obligations and requirements
Information Sharing and Disclosure
We will never sell, trade, or share your personal information with third parties without your consent, with the following exceptions:
- Service providers: We partner with companies that help us operate and improve our business. This includes payment processors, shipping providers, marketing tools, and other business services. We only share information required for them to perform these tasks.
- Legal requirements: We may disclose information if required to do so by law or regulations. We also reserve the right to investigate and address activities that violate our policies or threaten our rights or property.
- Business transfers: If ownership of Alphasync changes, we may transfer your data to the new owners to maintain continuity of service. Your preferences and rights will remain intact.
Data Storage and Security
Alphasync takes extensive measures to protect your personal information:
- Data is stored on secure cloud servers rather than on-premise systems. This infrastructure is managed by Microsoft Azure and Amazon Web Services.
- We utilize full-disk encryption, advanced firewalls, intrusion detection/prevention systems, and other industry best practices to protect systems and data.
- Access to personal information is limited to the minimum required for specific authorized individuals. Strict access controls are enforced and routinely audited.
- We regularly review policies and procedures to comply with evolving data security standards and best practices. Staff are trained to recognize security risks and threats.
- In the unlikely event of a breach, we have procedures in place to immediately notify affected users in compliance with GDPR and other data protection regulations.
Your Rights and Choices
At Alphasync, we believe you should be in complete control of your personal information. You have the following rights regarding your data:
- Access/Update/Correct: You can request to review, update or correct any personal information we hold at any time via your account or by contacting us directly.
- Delete: You can request for us to delete any personal information we have about you, subject to exceptions such as order history required for financial records.
- Object to processing: You can ask us to stop using your data for certain purposes like marketing emails.
- Data portability: We are happy to provide you with a downloadable copy of your data that you can take and transfer elsewhere.
- Complaints: You can file a complaint about our privacy practices with our Data Protection Officer or with your local data protection authority.
You also have choices when it comes to the information you provide:
- Account information: You can decline to provide certain non-essential account information, but this may impact your ability to purchase products or access certain services.
- Cookies/Tracking: You can disable cookies and tracking tools like Google Analytics via your browser settings, but this may affect website functionality.
- Promotional communications: You can opt out of receiving marketing emails and other promotional messages by adjusting your preferences or following the unsubscribe instructions included in each message.
- Surveys/Reviews: Participation in customer surveys, reviews, and feedback is completely voluntary and you can decline to participate.
To exercise any of the above rights or choices, please contact our Data Protection Officer. We will respond promptly and in accordance with applicable laws.
Updates to Privacy Policy
We may occasionally update this Privacy Policy to reflect changes in our privacy practices, products, or services. We encourage you to check this policy periodically for the latest version. Continued use of our website or products after any changes constitutes acceptance of the revised terms.
If any changes result in less protective policies, we will obtain your explicit consent prior to implementing those revisions for any personal information we hold.
Contact Us
If you have any questions about our privacy practices or exercising your rights, please contact our Data Protection Officer by email at privacy@thealphasync.co.uk. We are happy to assist with any privacy-related concerns.